Search Engine Optimization And Back End Tools

Is this what you're looking for? Results? Do you think this is easy? There are a number of design decisions that will influence your ability to gather visitors and possibly convert them into customers. Why is that? Because the big search engines like Google and Bing, must be certain they are returning good results to searchers (so they come back and search again). So they put each site through a regiment of filters that allows the engine to determine who should visit your site. That is called an "organic click through" and it drives search. "Organic" meaning it is a real search result, not one put in front of the searcher because someone paid to have it placed there. It is there because of it's own value, in the eyes of the search engine.

Over the years we have learned how to do this right. There are no long term magic bullets to help you gain good search results, but rather a good strategy for building a great website that will attract the viewers you are after. The search results you see at the top of this page are real. One day in the Summer of 2011, I crashed my search results. I went from 300 visitors a day to 35! Ouch!!! It was one simple, stupid mistake I made that caused the entire thing to fall apart. The developer of the tool I used claimed that it would have a positive effect on my search results. Boy was he wrong. I had to rebuild my search results and in a way, my authority with Google. If you are not aware of ALL the potential pitfalls out there, you will never see a graph like this one. You will simply fall prey to one or more of the "gotcha rules" out there that will stifle your organic search. We can help you with that.

Make no mistake about it, this is not magic. You still have to bring a good idea to make is worth a person's time to stop by your site. But if you have that base covered, We can help you package your vision and create a place people can visit to explore it! And we can make sure we do everything correct to get good placement.

Search Engine Optimization (SEO) Services

Generally we include search engine submission in the basic package of any web site. We do this for a very specific reason. Search engine submission is very important and should be done for every web site and we encourage each client to participate in search terms and overall marketing strategies. When you build a web site you must get the word out that it exists, otherwise all you have is an excellent secret.

We are available to discuss your exact needs as well as talk about how you intend to market your site, what advertising strategies are available and how you can reach your intended customer. Remember we run ecommerce sites every day for ourselves. We have experienced a broad range of advertising strategies and can talk about this in great detail. This is the difference between someone who only designs sites and someone who depends on them.

Search engine optimization is so important that every site starts with a keyword and key phrase search so as to determine what words and phrases we want to optimize for. This then translates into web copy, image selection and a design approach that reflects the goals of SEO. If you do not show up high in the search engines, your primary organic search opportunities may be extremely limited. You will, in effect, build a giant secret and miss out on attracting visitors.

There are a number of tools available to the qualified webmaster that will greatly help in determining how successful you will be in the views of the search engines. As an example every site comes with Google Analytics and adheres to the guidelines put forth in Google Webmaster Tools. These are free service from Google that helps track visitors, web statistics and offer suggestions on how to improve your site. As more and more web sites come on line, SEO becomes very important. That is why it is at the heart of every web site we produce with very few exceptions. In addition algorithms change every few weeks so it become important to stay on top of organic search and adjust over time. The alternative is to become irrelevant and languish.

In addition, there are a number of other options available to boost your rankings and attract more visitors. We have on-going back link programs that can optionally be implemented so as to build a community with other sties that have relevance to your site, and to build your reputation as an expert in your field. We use these techniques with our own sites and depend on them to keep us active in the minds of our visitors and customers. As your web site is developed, these ideas will be expressed and possibly integrated in the mix of strategies we use. Not all of them are appropriate for each web site.

But basic SEO is and it is included from the very beginning in every commercial site we develop.